DREAM Rush
Overview
ROLE
Design lead / Animator
SERVICES
Concept Development / Graphic Design / Motion Design
TOOLKIT
Photoshop / After Effects
YEAR
2025
A multi-platform promotional package for the Esports World Cup Spotlight, combining bold visual design with broadcast and social content, developed in collaboration with two teammates:
Xavier Gaudette: https://xaviergaudette.com/
Morgan Anders: https://www.morganandersdesign.com/
EWC Spotlight celebrates the youthful energy, passion, and unity of esports—connecting fans and players through the thrill of competition, friendship, and unforgettable moments.
We captured this energy by showcasing the passion, insight, and mastery of players from around the world.
Concept Development
My initial idea for this project was to express the sense of competition in esports through the collision of pink and blue created solely from RGB channels, combined with comic-inspired elements to evoke a youthful, energetic tone.
During development, I realized that the layered color blocks became overly fragmented, often pulling focus away from the main visual hierarchy, which led me to explore alternative visual directions.
After that, we realized the character treatment felt too dark and heavy, making the visuals rigid.
Through experiments with color correction and type treatment, along with Prof. Brandon Sugiyama’s guidance, we refined the work over multiple iterations.
