Pause. Sip. Go. is a concept-driven collaboration between my personal IP and Lawson, Inc., featuring two limited products: a drink series, and wafer cookies.

The project explores the idea of micro-breaks in everyday life—small moments of comfort that help people reset and re-enter their routines. 
Through minimal motion graphics, playful copywriting, and packaging-driven storytelling, the promos translate “pause → recharge → continue” into short-form visual experiences designed for Gen Z and young millennials.